If you own an e-commerce website, you would be definitely measuring the traffic and user activity in Google Analytics. Many times you may have noticed that users failed to accomplish the task and are being dropped from the page or doing the particular activity. Well, you are not the only one who is facing the issue, but there are other many e-commerce owners who have been into the same boat.
This is a very common problem that visitors come on your website or page, hang around for a few seconds and then bounce without visiting another page. A bounce rate is the percentage of visitors who come to your website and leave without continuing to other pages within your website.
As per the source, the average bounce rate for the e-commerce website is 45.68%. Usually, the bounce rate of e-commerce websites is between 20% to 45% only. This is considered as the normal one. The best result in the industry will be a bounce rate of 36%. Sometimes less.
This is the reason visitors will not prefer your websites and will move to your competitors. So, the lower your website’s bounce rate, the better your website’s performance is. There are many factors that could be the reason for the bounce rate of your website, website design is seen to have a significant impact.
Well, you could also take the help of a web designing company that can help you out by reducing the bounce rate.
What is a Good Bounce Rate for a Website?
A bounce rate can depend on the industry and vary from website to website.
But, as per Quicksprout, the benchmarks and realistic expectations for average bounce rates are:
- Content Websites: 40–60%
- Lead Generation: 30–50%
- Blogs: 70–98%
- Retail Sites: 20–40%
-Service Sites: 10–30%
- Landing Pages: 70–90%
Here are five web design tips to help you improve your website’s bounce rate.
1. Optimize Page Loading Time
Page loading time is a crucial factor when a visitor lands on your website or mobile app. It’s likely to be more frustrating if your website makes them wait. That leads to poor user experience.
Three seconds is an ideal time to load your website. If it takes more than that, there will be a higher chance of bounce rate. Because most people will not have the patience to wait for slow web pages. They will leave your website to another faster one.
Therefore, it’s necessary to remove unnecessary website elements like Flash that slow things down. Keep the limited number of pictures and videos with compressed size. Minimize page redirects and HTTP requests. Eliminate unnecessary characters clogging your coding too.
2. Have a Strong Site-Search Solution
If a user is looking for a product or wishes to search for anything, they would want to search instantly from the current page. This is an extremely useful tool that they can use to search with, instead of possibly leaving the page or site entirely.
3. Easy Navigation
Navigation should be easy and effortless for visitors. When a user lands on site, they need a clear indication of going next to what they’re looking for.
If the navigation is not clear and a bit confusing, they will most likely leave the website. Users will not stay for a long time if they are unaware of where to click next.
Well, navigation bars are the perfect way to guide the users. Having a roadmap or navigation bar through a website will lower the bounce rate. So, put the navigation headlines in a big, bold font that’s easy to find.
4. Have Relevant Call-to-Action (CTA)
A call-to-action should be displayed on the web page that must be clearly visible to the users. It should be located within the first few seconds.
With a CTA, your visitors can perform various tasks. You can make a CTA in the form of banners, ads, links, videos, etc.
There will be a high bounce rate if your CTAs are not consistent with the subsequent page on the websites. For example; You have a CTA saying “Get Free Books”, but visitors land on your homepage. Such CTA buttons will add up to the website bounce rate. Make sure it’s a relevant landing page.
5. Readable Content
The content you post on your website should be effective, clear, and readable. Because readable text can surely improve the look and feel of the websites and make it easy for visitors to read and understand the message. This is completely true if the website is content-driven.
However, if the content is more organized with smaller blocks, bullet points or also images or video content, users will have a much easier time understanding that content and be more prone to read it in general.
Conclusion
A bounce rate is a known issue for many e-commerce websites. Different industries and websites have different bounce rates.
You want visitors to be interested in your website, don’t you? So, if you find out you have more bounce rates than the average, it’s worth investigating the reasons. If customers find your website user-friendly and what they are looking for, they will stay and revisit again.
If you want to reduce your bounce rate, boost engagement, and conversions of your website, get in touch with a prominent website design company. Or hire web designers from The One Technologies is a leading web design company who have years of knowledge in website designing & the ability to offer a complete variety of web design services.
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