For business growth, every company desires to see an increase in the conversion rate and employs varied marketing tactics to attain this goal. An important element that requires special attention is the website itself. If your website cannot convert your visitors into customers, your website design might need to revamp the website.
There is where good website design comes into the picture. So, based on inputs given by a very successful web designing company, here are some tips to help you improve your website, which in turn, can potentially increase your conversion rate.
Visibly Bold Text Formatting
This is a trend that has been implemented and liked by users. This type of typography is very attractive and makes the content easily readable and hence better understood. This could lead to curiosity and higher involvement from the consumer.
Easy Navigation
A high-conversion website helps visitors through every step of making sure it compels them to take favorable actions. The subscription to the newsletter, form filling, or making a purchase counts in it. And surely, there is nobody interested in reading a page filled with instructional text.
If your website provides simple and useful tips, the audience will find it more convenient. This makes the interface more intuitive for them.
Whitespace helps you develop a minimalistic design. Once you make it with white space, it becomes more elegant, simple, and neat which entices the audience. This design gives a breathing space to users to navigate and other elements as well. Hence, it’s an ideal design that enables people to access all information with a single click.
Have a Clear Value Proposition
Once the users land on your website, they must be clear about the products or services you are providing. Even if they have landed through the search results, and have a good idea of what you have to offer them, they want to be reassured once they get there.
You need to come up with a strong value proposition and business ethics in order to survive in this eCommerce world. Every effort will go in vain if your company doesn’t offer any substantial value to the visitors.
Predictable Layouts
Even though you wish to stand alone from the competitors, you need to provide an expected and predictable layout which could help users to understand the website flow and improve your conversion.
Having too many widgets or crowded web pages will tend to lose the audience. Creativity has its norm in web design, but it’s very dangerous to stray too far from the norm.
However, it’s important to remember that most people seeking a product or service online are not interested in being amused or distracted, they simply don’t have the time. Given that the major concern is to boost conversions, you must go for a design that is conventional yet unique in its own way. Every user comes with a set of expectations.
Speed Optimization
People don’t have patience when they land on your website. They cannot wait for more than 4 seconds for your website to be loaded. They need a quick solution to the problem they are facing. As per the research, a delay of 1 second in the website loading time can cost you up to 7% in the conversion, which is massive.
This means, speed of web page loading is a vital factor, therefore, solving this issue quickly related to site speed is mandatory.
Conclusion
Here we have given 5 major design tips that can make and break the conversion game, which can have a great impact on your overall performance. Increasing conversion rates is one of the most important tasks a website owner can do to increase website sales. Without implementing the above factors, you will be able to achieve the expected results.
So, design your website that caters to your customer’s needs, making it easy. If you want to increase the conversion rate of your website, then hire graphic designer from The One Technologies and we will be happy to assist you. As a renowned graphic design company, we will fulfill your requirements and make your dream alive by achieving your goal.
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